Beyond Ideas

 

Fall 2016 Speaker - Wednesday, Oct 19, 6 PM

Andrea “Andy” Coville
Andrea “Andy” Coville


Andy Coville

Today, when companies and customers are faced with an infinite number of messages, the word “relevance” has taken on a new meaning and dimension. Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle—a magnetic one—that permeates their brand or company, customers will not only engage but change thinking and behavior in turn. Relevance takes us through the dimensions of relevance—both qualitative and quantitative—in order to find the starting point on the Relevance Scale: where we are and where to go from here. 

 

Join us for this exciting speaker event on Wednesday, October 19th at 6:00pm in the Idea Accelerator!