Principles of Fundraising

Offered by the Greater Philadelphia Chapter of the Association of Fundraising Professionals and Villanova University, Office of Continuing Studies.

Learn how to identify, cultivate and solicit prospective donors from among individuals, foundations and corporations. Through this course, you will develop an inventory of skills for meeting the challenges of the fundraising profession.

• Description and Requirements
• Schedule and Locations
• Course Fees
• Scholarships

Course Description

Effective fundraising requires sophisticated methods of identifying, cultivating and soliciting potential donors.  This course provides an overview of the techniques needed to succeed.  We have selected a faculty of leading development professionals to share their knowledge and extensive experience.  Through this course, you will develop an inventory of skills for meeting the challenges of the fundraising profession.

Accreditation and Course Certificate

This course is cosponsored by the Greater Philadelphia Chapter of AFP and Villanova University. Villanova will award 3 CEU's (Continuing Education Units) and a Certificate of Achievement for successful completion of the program.

CEUs apply toward the eligibility requirements of the Certified Fundraising Executive (CFRE) designation.  The CFRE certification is awarded to individuals who have met the standards of professional practice and ethics set by the CFRE Professional Certification Board, a partnership program of AFP, Association for Healthcare Philanthropy, Association of Lutheran Development Executives, National Catholic Development Conference and national Council for Resource Development

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What will I learn? Who should take this course?

• How to identify, cultivate and solicit prospective donors from among individuals, foundations and corporations.
• How to apply the latest information technology to your fundraising program.
• How to plan, implement and manage an annual giving program.
• How to build meaningful, workable relationships with board members and volunteers.
• How to use Planned gifts to raise endowment funds.  How ethical and legal issues affect our profession.
• Professional fundraising personnel who wish to broaden their skills and knowledge.
• Those seeking to enter the development profession.
• Executive Directors of nonprofit organizations.
• Volunteers engaged in fundraising activities.

Course Schedule: Principles of Fundraising

• Starting a Development Program: An Overview of Fundraising
  September 16, 2013 
• Marketing, Public Relations and Social Media
  September 23, 2013
• The Annual Appeal: Direct Mail, Telefundraising and On-Line Giving
  September 30, 2013
• Major Gifts: Research, Cultivation, Solicitation and Stewardship
  October 7, 2013
• Campaign Fundraising: Capital, Endowment and Major Gifts
  October 21, 2013
• The Basics of Planned Giving
  October 28, 2013
• The Role of the Nominating Committee in Development Planning
  November 4, 2013
• Special Events and Corporate Sponsorship Solicitation
  November 11, 2013 
• Mission Statements, Vision Statements and the Proposal Writing Process
  November 18, 2013 
• Solicitation and the Donor's Perspective
  November 25, 2013
• Accountability, Ethics and the Law
  December 2, 2013 
• Putting it all Together: The Development Plan
  December 9, 2013
  

Registrants will be accepted on a first come first serve basis. Registration is not available for individual program topics.

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Course Fees:

$650.00 – AFP Member* (CRN 23965)

$750.00 – Non-Member  (CRN 23070)

*To learn how you can become an AFP Member, call 215-473-2261 or visit www.afpgpc.org.  Memberships start at $175 per year.

Scholarships:

Several partial scholarships for this course are available to individuals employed as fundraising professionals with one to five years of experience in the field.  Scholarships are awarded on t he basis of organizational need and career potential.  Go to www.afpgpc.org to download an application.  The deadline is August 23, 2013.

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