Business Analytics

image of the word analytics

The Business Analytics minor was developed through input and interviews of individuals from organizations that use data, statistical and quantitative analysis, exploratory and predictive models, and fact-based management to drive decisions and actions. Students who pursue the minor will have an understanding of the major components of business analytics, including: business intelligence, business performance management, and business analytics tools such as statstical analysis and data mining.

A minor in Business Analytics provides students with strong analytical skills and the ability to develop business analytics solutions that can improve business performance.  Students with these skills are in high demand across a variety of sectors within firms, including marketing, finance, operations, and information systems, as well as in the IT and consulting sectors. An understanding of business analytics will add value to any student’s major field of study as analytics becomes an critical function. An increasing number of career opportunities involves analytics. Internships are available to increase students’ understanding of analytics and how to put these ideas and methods into action.

The Center for Business Analytics promotes education, research, and practice using analytics, business intelligence, performance management, and process management.  The center supports curricular development and promotes best practices through a lecture series, roundtable sessions, conferences, and executive workshops.

Minor Requirements

Required Courses - Before Class of 2016

Plus one of the following:

MKT 2349 - Topics: Marketing Analytics **

** Please note that only MKT 2349 - Marketing Analytics will fulfill this requirement.

Required Courses - Class of 2016 and Beyond

Plus 3 cr. BUSA option course choosing from:

OR

Plus one of the following:

MKT 2349 - Topics: Marketing Analytics **

Non MIS major may also take MIS 3050 - CRM & Data Analytics. Note: MIS 3050 will not fulfill Business Analytics minor for MIS majors.

** Please note that only MKT 2349 - Marketing Analytics will fulfill this requirement.