This year's Read to Lead book is Blake Mycoskie's Start Something that Matters. The VSB Read to Lead Program, sponsored by Ernst & Young, is an integral part of the undergraduate curriculum. The program connects and inspires students around a common, highly relevant business theme through the collective reading of one book during the summer before freshman year. The book offers students a real-world context for learning and provides a launching point for integrative discussions, projects, and analyses of topics in the Business Dynamics freshman core business course. It also provides students with new opportunities for discussions with high-level corporate leaders. The Read to Lead Program has included such books as: Googled: The End of the World as We Know It by Ken Auletta, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time by Howard Schultz, and Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh.
