This year's Read to Lead book is Daniel Lubetzky's Do the KIND Thing: Think Boundlessly, Work Purposefully, Live Passionately. The VSB Read to Lead Program, sponsored by EY, is an integral part of the undergraduate curriculum. The program connects and inspires students around a common, highly relevant business theme through the collective reading of one book during the summer before freshman year. The book offers students a real-world context for learning and provides a launching point for integrative discussions, projects, and analyses of topics in the Business Dynamics freshman core business course. It also provides students with new opportunities for discussions with high-level corporate leaders. The Read to Lead Program has included such books as: Winners Dream: A Journey from Corner Store to Corner Office by Bill McDermott, The Wawa Way: How a Funny Name and Six Core Values Revolutionized Convenience by Howard Stoeckel and Bob Andelman, Conscious Capitalism by John Mackey and Rajendra Sisodia, Googled: The End of the World as We Know It by Ken Auletta, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time by Howard Schultz, Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh and Start Something that Matters by Blake Mycoskie.