Read to Lead


This year's Read to Lead book is Howard Stoeckel and Bob Andelman's The Wawa Way:  How a Funny Name and Six Core Values Revolutionized Convenience. The VSB Read to Lead Program, sponsored by EY, is an integral part of the undergraduate curriculum. The program connects and inspires students around a common, highly relevant business theme through the collective reading of one book during the summer before freshman year. The book offers students a real-world context for learning and provides a launching point for integrative discussions, projects, and analyses of topics in the Business Dynamics freshman core business course. It also provides students with new opportunities for discussions with high-level corporate leaders. The Read to Lead Program has included such books as: Conscious Capitalism by John Mackey and Rajendra Sisodia, Googled: The End of the World as We Know It by Ken Auletta, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time by Howard Schultz, Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh and Start Something that Matters by Blake Mycoskie.