Course Descriptions

Analytics

Use of business intelligence and quantitative methods, including statistical analysis, visualization, data mining, predictive modeling, optimization and simulation in the context of organizational decision making and problem solving.

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Finance and Firm Value

Learn the fundamentals of finance, the “heart” of an economy.  Become exposed to key definitions, ratios and calculations used in valuation, and apply the learning in hands-on classroom exercises.  Understand the basics of risk management and its impact on firm value.

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Financial Statement Analysis

Explore the impact of various decisions on financial statements and various financial performance metrics.  Learn to look beyond the numbers in analyzing firm goals and value creation, financial health seen through financial statement quality, and what can’t be seen directly through financial statements, and learn how to work with financial data in making decisions.

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Innovation and Technology

Understand how the world of business technology is changing – dramatically.  Everything about it is changing, including what businesses acquire, deploy and support, the way they support it and, perhaps most importantly, the way businesses manage it all.  Learn what this means for you and your business, and how to capitalize on the changes.

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International Business

Identify the unique challenges and opportunities associated with global business strategy. Explore particular features of emerging markets – their “institutions” (business systems) – and differentiate between developing nations, transition economies and developed economies. Evaluate the relational risks and opportunities associated with business initiatives in emerging economies. Explore meaning of global leadership and profile global companies that embody this concept.

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Performance Measurement

Review basic business processes and how they create stakeholder value.  Recognize the importance of complementing traditional financial performance measures with non-financial metrics in evaluating strategy execution, and design performance metrics unique to organizational strategies and goals.  Learn how performance measurement relates to innovation and world-class performance.

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Marketing for Growth

Learn how companies create internal and external value by expanding into the marketplace.  Look at new product/service and new market (customer) development strategies, and examine the concepts of adoption and diffusion in the marketplace.  Understand the key components of branding and positioning.  Learn how to build brand equity in a dynamic environment by exploring strategies for building the bottom line while maintaining a customer focus.  Learn the importance of integrating marketing communications.  Understand which tools drive brand awareness and which tools drive sales.

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Strategic Management

Explore the foundations of strategic management with a focus on achieving sustainable competitive advantage in increasingly competitive markets.  Understand how to drive growth and change, and how to set and execute a new direction.

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For More Information

Pam Kokkalis
Executive Education, Manager
(610) 523-1774
pam.kokkalis@villanova.edu