Faculty Research

Faculty Abstracts

Click on the links to view abstracts highlighting faculty members’ cutting-edge research.

Taylor, Charles, R., Matthew E. Sarkees, and Hae-Kyong Bang (2012), “Understanding the Value of On-Premise Signs as Marketing Devices for Legal and Public Policy Purposes,” Journal of Public Policy & Marketing, 31(2), 185. PDF Abstract

Kozup, John C., Charles R. Taylor, and Jeremy Kees (2012), “Sound Disclosures: Assessing When a Disclosure Is Worthwhile,” Journal of Public Policy & Marketing, 31(2), 313.  PDF Abstract

Hill, Ronald P. and Kelly D. Martin (2012), “Absolute and Relative Restriction and Consumer Behavior: Implications for Understanding Global Consumption,” The Journal of Consumer Affairs, 46(1), 37.  PDF Abstract

Capella, Michael, L., Charles R. Taylor, and Jeremy Kees (2012), “Tobacco Harm Reduction Advertising in the Presence of a Government-Mandated Warning,” The Journal of Consumer Affairs, 46(2), 235.  PDF Abstract

The International Journal of Advertising (IJA)

The Center is the academic home of the International Journal of Advertising (IJA). The journal publishes original contributions on all aspects of marketing communications from the academic, practitioner and public policy perspectives. IJA is published five times a year.

For additional information about the International Journal of Advertising, please contact Dr. Charles R. Taylor, Editor, Dr. John C. Kozup, Associate Editor, or visit the International Journal of Advertising website.

For More Information

John C. Kozup, PhD
Director
john.kozup@villanova.edu

Center Faculty Receive Top Research Awards

Charles R. Taylor, PhD
American Academy of Advertising Lifetime Achievement Award

Ronald P. Hill, PhD
2012 Villanova University Outstanding Faculty Research Award

Jeremy Kees, PhD, and John C. Kozup, PhD
American Marketing Association Thomas C. Kinnear Research Award

Learn more about center faculty awards.