Research & Publications

center for marketing and public policy research

Faculty members within the Center for Marketing and Public Policy Research are respected academics and practitioners who examine issues across a broad range of industries. They conduct high-impact research in multiple disciplines, with the goal of advancing regulatory policy that is guided by sound scholarship.

Faculty members are committed to affecting the policy-making process and contribute high-level knowledge on a host of issues at the forefront of national debate, including:

  • Financial education and investor disclosure
  • Nutrition and dietary supplement labeling
  • Direct-to-consumer advertising
  • Pharmaceutical marketing
  • Outdoor advertising and signage research
  • Marketing and privacy concerns
  • Advertising regulation and intellectual property
  • Consumer products labeling
  • Social marketing endeavors

Center Faculty Receive Top Research Awards

Charles R. Taylor, PhD
American Academy of Advertising Lifetime Achievement Award

The Ivan L. Preston Outstanding Contribution to Research Award honors individuals who have made sustained and systematic contributions to advertising research. Nomination and selection are made through the AAA Research Committee.

Ronald P. Hill, PhD
2012 Villanova University Outstanding Faculty Research Award

The Outstanding Faculty Research Award is administered by the Dean of Graduate Studies of the College of Liberal Arts & Sciences. The recipient is selected by a committee of previous award recipients plus a representative of the Committee on Faculty. The award includes an honorarium, a medallion presented at commencement ceremonies in May, and a certificate presented at a formal luncheon. The recipient also delivers a lecture as part of the Falvey Library lecture series.

Jeremy Kees, PhD, and John C. Kozup, PhD
American Marketing Association Thomas C. Kinnear Research Award

The Thomas C. Kinnear Research Award honors articles published in Journal of Public Policy & Marketing that have made a significant contribution to the understanding of marketing and public policy issues within the past three years (2008–2010). From a list of all eligible articles, a committee comprised of JPP&M’s associate editors nominated articles for consideration. Then, from the articles that received the greatest number of nominations, Editorial Review Board members selected one article that was most deserving of the award.

For More Information

John C. Kozup, PhD
Director
john.kozup@villanova.edu

Center Faculty Receive Top Research Awards

Charles R. Taylor, PhD
American Academy of Advertising Lifetime Achievement Award

Ronald P. Hill, PhD
2012 Villanova University Outstanding Faculty Research Award

Jeremy Kees, PhD, and John C. Kozup, PhD
American Marketing Association Thomas C. Kinnear Research Award

Learn more about center faculty awards.