Programs & Projects

center for marketing and public policy

A vital aspect of the mission of the Center for Marketing and Public Policy Research is to foster relationships among industry leaders, lawmakers, regulators, the legal profession, and consumer groups. In addition, the center strives to expose business students at Villanova to thought leaders in marketing and public policy.

Towards this end, the center sponsors a variety of events, including lectures, industry forums, conferences, and networking programs on the Villanova campus and at outside venues.

  • Forecasting the Future of Healthcare: Implications for Business and Consumers

    Keynote Speaker: The Honorable Fred Upton, United States House of Representatives, Sixth District of Michigan; Chairman of the Committee on Energy & Commerce

    Policy Panel: Healthcare and Congress: Where Do We Go From Here?

    Policy Panel: Implementation of the Affordable Care Act and its Impact on the Healthcare Market Place

  • Board Member Commentary and Publication Series
    This initiative will allow many of our leading business, governmental, legal and academic members to write a short analysis or review of an issue in their area of expertise. The commentary will be targeted to an undergraduate audience, a graduate audience, or an executive audience.
  • "Create a Course" Program
    The Center has been very successful in achieving "first mover" status on topics that benefit our students in the domestic and international marketplace. Courses within the “Create a Course” Program are sponsored at the individual or corporate level. At the graduate and executive level, high-level research consultancies and faculty research can be included in the "scope of work" for the course.

Sponsored Programs & Events

  • Distinguished Speakers Series
    The Distinguished Speakers Series brings a variety of industry, government, and academic experts to campus to speak with business leaders active in the center, as well as faculty and students. Recent speakers include Vincentas Vobolevičius, Senior Lecturer at ISM University of Management and Economics (Lithuania); State Representative William F. Adolph, Jr.; Guillermo Rivera, Jr., Vice–President of Business Development at Opera Solutions; and The Honorable Charles Gaëtan Xavier-Luc Duval, GCSK, Vice-Prime Minister, Minister of Finance and Economic Development to the Republic of Mauritius.
  • VSB Hosts Post-Election Event in Washington, DC
    On December 5, the Villanova School of Business Center for Marketing and Public Policy Research hosted a half-day symposium in Washington, DC on the public policy and political impacts of the 2012 Presidential election. The event brought together industry executives, political operatives and senior Congressional staff and provided a forum to discuss the ramifications of the election.  Continue to Full Press Release
  • Vice-Prime Minister, Minister of Finance and Economic Development of Mauritius Visits VSB
    The Honorable Charles Gaëtan Xavier-Luc Duval, GCSK, Vice-Prime Minister, Minister of Finance and Economic Development to the Republic of Mauritius, visited the Villanova School of Business on April 23, 2012 to deliver an economic address to Villanova faculty, MBA students, and distinguished guests. Continue to Full Press Release
  • 2011 American Marketing Association Marketing and Public Policy Conference
  • 2011 Public Policy and Marketing Doctoral Student Workshop
  • ETF Conference in NY
    Wednesday, February 16, 2011
    New York Marriott Marquis Hotel, Times Square
  • Wine Branding Conference
    Tuesday, February 22, 2011
    Villanova Conference Center
  • Annual Marketing Professionals Showcase

For More Information

John C. Kozup, PhD

Center Faculty Receive Top Research Awards

Charles R. Taylor, PhD
American Academy of Advertising Lifetime Achievement Award

Ronald P. Hill, PhD
2012 Villanova University Outstanding Faculty Research Award

Jeremy Kees, PhD, and John C. Kozup, PhD
American Marketing Association Thomas C. Kinnear Research Award

Learn more about center faculty awards.