The Center for Marketing and Public Policy Research at the Villanova School of Business supports research and scholarship on marketing and public policy issues, examining the impact of regulation on the business community, consumers, and society. Its mission is to produce cutting-edge research that influences sound policy at the local, state, and national levels.

Faculty members within the center are thought leaders who examine issues across a wide range of industries. They conduct high-impact research that requires a broad representation of interests from multiple areas. Faculty members are supported by the center’s diverse advisory board, which is comprised of leaders from business, government, and academia.

Highly active on the front lines of the national dialogue surrounding marketing and public policy, the center supports two of the most important sources of thought leadership in the field: serving as home to the International Journal of Advertising and host of the 2011 American Marketing Association (AMA) Marketing and Public Policy Conference.

The center is also committed to educating the next generation of leaders in business, government, and academia. The center supports conferences, student-faculty research collaborations, internship and consultancy programs, the Conair International Ambassadors Program, and a Distinguished Speaker Series. These events and programs provide students with opportunities to interact with leaders and to gain hands-on experience in the marketing and public policy arena.

Strategic Business Units (SBU)

Domestic Policy SBU
Associate Director Ronald Paul Hill
Richard J. and Barbara Naclerio Chair
Professor, Marketing & Business Law

Marketing and Advertising Practices SBU
Associate Director Charles R. Taylor
John A. Murphy Professor of Marketing, Marketing & Business Law

Financial Services SBU
Associate Director Michael Pagano
The Robert J. and Mary Ellen Darretta Endowed Chair in Finance
Professor, Finance

Political Science SBU
Associate Director Satya Pattnayak
Professor, Departments of Sociology & Criminal Justice and Political Science
Director, Latin American Studies Program

Healthcare SBU
Associate Director Michael Capella
Associate Dean, Graduate and Executive Programs
Associate Professor, Marketing & Business Law
Associate Director Jeremy Kees
Associate Professor, Marketing & Business Law

Leadership

John C. Kozup, Ph.D., Director
Charles R. Taylor, Ph.D., Senior Research Fellow
Greg Bonner, Ph.D., Chair, Marketing & Business Law
Burke Ward, J.D., L.L.M., Community Relations