The Center for Global Leadership sponsored a team of four undergraduate students, lead by Dr. Johnny Lee, Professor of Accountancy and Information Systems, to participate in Northeastern University’s Fourth Annual International Business CUIBE Case Competition on October 31-November 2. Team members included Billy Ma ’17 VSB, Ryan Rew ’15 VSB, Quan Tran ’17 VSB and Karl Li ’15 VSB.
Sixteen teams of four undergraduate students from the nation’s leading business schools travel to Boston to participate in this exciting event to compete for the first-place title while expanding knowledge of the international business arena. A panel of distinguished judges and guest speakers from the Boston community add their unique insights from their business careers into the international business world. This event affords participants the ability to showcase their talents while offering a great opportunity to network and share best practices from an international business perspective.
The teams were given a case Friday morning and had until Saturday morning to come up with an analysis and recommendation. All teams presented in the preliminary round of the competition on Saturday morning, and four teams were selected by panels of judges to compete in the final round Saturday afternoon.
After reviewing the case, the Villanova team’s goal was to determine a viable strategy for the mobile technology company Nokia to recapture market share in China and India. Their solution: investing in R&D to produce a high-end product that would service the needs of people from both India and China. After one year, the plan was to reclaim and refurbish the phones sold to higher-income individuals, so that they could be resold to a lower-income market. Phones are recycled reducing electronic waste and become available for all market segments to access the full range of features from a high-end phone.
While the Villanova team did not proceed to the finals, students reported that the case competition experience continues to be an invaluable opportunity for young, aspiring consultants and international business practitioners. http://cuibe.net/