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Alicia Rankin joined the National Football League (NFL) in October 2007 to oversee the research department and work closely with the NFL marketing and sales teams. Alicia’s role is to understand and increase the NFL fan base of 200 million people and to strategically expand the NFL brand into other growth opportunity businesses.
Prior to the NFL, she spent seven years at ESPN overseeing all qualitative and quantitative research projects regarding ESPN, all its networks, and its brand extensions such as ESPN.com and ESPN The Magazine. During her tenure there, she single-handily built the Consumer Insights department to provide strategic research across the entire company.
In the course of the last twenty years, she has managed market research studies and consulting engagements covering 26 different countries worldwide. Ms. Rankin graduated from Lehigh University in 1991 with a BS in Marketing and a concentration in market research and statistics.
Daniel Wright, PhD
Meredith K. Lockyer
Center for Business Analytics