Since 2010 the Villanova Center for Business Analytics has invited distinguished senior executives, consultants and authors to Villanova to share their insights on the current state of analytics. The program usually includes a lunch and conversation with the speaker, members of the CBA Advisory Council, and analytics faculty, followed by a lecture to graduate and undergraduate students, faculty and CBA industry partners.
Trends That Change Everything
Tom Klein '84 VSB
CEO and President, Sabre Holdings
October 4, 2013
How Data is Influencing the NFL Fan Experience
Head of Research and Fan Insights, National Football League (NFL)
April 12, 2013
Data Scientist: The Sexiest Job of the 21st Century
Babson College, International Institute for Analytics
October 26, 2012
Winning with Analytics
Co-CEO, SAP AG
April 18, 2012
Driving Business Performance Through Analytics
Christopher T. Gheysens '93 VSB
October 28, 2011
Chris Gheysens shares his insights into how Wawa has developed and is leveraging analytical capabilities to improve decision making, drive business performance, and build its brand.
Chris examined Wawa's robust analytical capabilities developed in connection with its recent ERP implementation, including how the Wawa team has learned to change the way they work and think about their business. Key business analytics successes and learnings were discussed— from determining and measuring strategies; to optimizing advertising spend; to understanding when, and when not, to launch a new product. This journey has influenced Wawa's unique corporate culture to become more fact-based and analytically-driven and has delivered a significant impact to its bottom line.
Using Business Analytics to Embrace Social Commerce and to Take Customer Engagement to New Levels
April 1, 2011
Chris McCann explains how 1-800flowers.com transformed from one small shop ran by his brother and him into one of the most successful online business. For McCann, analytics has always been one of the key factors to growth. Whether it was recognizing the diversity among customers that walked into his first New York shop, or implementing customer dashboards and facility location optimization, analytics has enabled valuable insights for 1-800flowers.com over the years. Now, Chis shares his experiences on the next great opportunity, social commerce. With social media such as Facebook building masses of customer data, companies can now deliver unprecedented levels relevant information to their customers, and move closer to achieving one-to-one marketing.
The Unbeatable Combination of Analytics
Futurist, Educator, Author of The New Know: Innovation Powered by Analytics
October 22, 2010
Business Analytics Customer Loyalty, and Profitability
Chairman, CEO and President, Harrah's Entertainment
March 26, 2010
Analytics Impact on Long Term Success
Dr. Jim Goodnight
CEO and Founder, SAS
January 15, 2010
What happens when an organization pays attention to its data? What if it doesn’t? Can fact-based decisions outperform instincts? Using data can multiply gains – measurably. Ignoring data can have disastrous consequences. In the 19th century, Ignza Semmelweis had data that proved if doctors washed their hands, more women would survive childbirth. Doctors wouldn’t listen. We’re still ignoring data, with well-documented consequences: defective tires; malfeasance; dot-com implosion and a global financial crisis. But many organizations give data its due. Their success is partially owed to SAS CEO Jim Goodnight, who has spent more than three decades building the world’s premier analytics software business.