Curriculum

The CBA works with the Academic Departments to include analytics as a key component of the VSB undergraduate and graduate core curricula. All VSB sophomores are required to take Business Analytics; VSB students may select an analytics minor; MBA students are offered a selection of analytics electives

Undergraduate Courses:

Business Analytics
Business Intelligence and Performance Management: (required for Analytics minor)
Data Mining: (required for Analytics minor)
Enterprise Systems and Applications
Intro to Econometrics.
CRM and Data Analytics

For course descriptions and more information, please click here.

Graduate Courses:

Strategic Data Mining: Performance Management is the process of managing an entity’s strategy by driving effective actions throughout the firm – at the “enterprise level”. The goal of Performance Management is to manage and monitor a firms key activities to create value for customers and economic value for the business owners.

The following topics are be discussed:

  • Integration of the strategic and operating plans.
  • Best practices in performance management
  • Integration of performance management and business processes
  • Development of Key Performance Indicators (KPI’s)
  • Impact of big data and cloud computing
  • Extracting value from intangible assets

Analytics and Performance Management: Performance Management is the process of managing an entity’s strategy by driving effective actions throughout the firm – at the “enterprise level”. The goal of Performance Management is to manage and monitor a firms key activities to create value for customers and economic value for the business owners. 

The following topics are be discussed:

  • Integration of the strategic and operating plans.
  •  Best practices in performance management
  • Integration of performance management and business processes
  • Development of Key Performance Indicators (KPI’s)
  •  Impact of big data and cloud computing
  • Extracting value from intangible assets

Contact Us

Matthew Liberatore, PhD
Director
matthew.liberatore@villanova.edu
Contact for: Analytics research projects, MS in Analytics, MBA Concentration in Analytics.

Meredith K. Lockyer
Associate Director
Center for Business Analytics
meredith.lockyer@villanova.edu
(610) 519-7016
Contact for: Advisory Council, CBA Membership, Speaker & Panel Series

Sharon Ballard
Program Coordinator
sharon.ballard@villanova.edu

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Online MSA Program

Learn more about the Online MSA Program.