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The Center for Business Analytics (CBA) leads the development of analytical capabilities of Villanova School of Business undergraduate and graduate students. The CBA is organized around the 3 pillars of Curriculum, Research and Practice.
The curriculum goals and activities of the CBA provide support to increase and improve the analytics-oriented components of VSB undergraduate and graduate courses, and to produce students competent in current analytics practice and application. Curricular initiatives include the required sophomore Business Analytics course, the 3-course undergraduate analytics minor, and a mix of MBA and undergraduate analytics electives.
The research goals and activities of the CBA focus on emerging analytics practitioner issues.
The practice goals and activities of the CBA are grounded in collaborative interaction with the business community. Throughout the year, the CBA hosts analytics thought leaders and practitioners who share their insights with students, faculty and professionals. The CBA’s Business Analytics Roundtable series brings Villanova faculty and professionals together to share case studies and emerging trends in analytics. The CBA provides VSB students opportunities to develop hands-on analytics experience through paid consulting projects and internships. The CBA supports the newly formed undergraduate Business Analytics Society through sponsorship of case competition teams and hosting networking events for professionals and students to discuss careers in analytics.
Daniel Wright, PhD
Meredith K. Lockyer
Center for Business Analytics