VSB Brand and Editorial Guidelines

Brand Guidelines

The Villanova School of Business' graphic identity was developed with the other colleges of Villanova University to serve as the main brand identity for Villanova University. The VSB graphic identity adheres to Villanova University's graphic standards for the Villanova logo.

Please click here to download the Villanova University Brand Guidelines .pdf document. This document outlines Villanova's visiual identity with usage guidelines regarding the University marks, as well as the specific College marks. This document also includes color and typeface recommendations. To learn more about the Villanova University Brand Guidelines, please visit the University Communications Brand Guidelines webpage.

Faculty and Staff

This resource allows faculty and staff to discover staff programs, download PowerPoint and Flyer templates and VSB logos for print and web use.

Editorial Style Guidelines

The style guide provides basic guidelines for grammar, spelling and punctuation issues commonly encountered. Villanova University publications adhere to AP Style. Please click here to see the entire Editorial Style Guidelines, provided by University Communications. See below for a few examples regarding the Villanova School of Business.

Dean:
Patrick G. Maggitti, PhD, The Helen and William O'Toole Dean, Villanova School of Business

First reference: should include full title, e.g., Patrick G. Maggitti, PhD, The Helen and William O'Toole Dean, Villanova School of Business.

Second reference: Dean Maggitti
When “Dean” comes before the last name, it is always capitalized.

President:
First-time use of Father Peter’s name should read, "The Rev. Peter M. Donohue, OSA, PhD, ’75 A&S."

University:
When describing Villanova, “University” should always be capitalized.

Example: The University is embarking upon a Campus Master Plan.

Colleges:
On first reference: always use the official name of the college.
On second reference: its popular acronym (if it has one) can be used:

Example: Villanova School of Business; second reference: VSB