It was in Shanghai, China, where Imani Flowers ’17 CLAS first realized her passion for marketing. As an English major in the College of Liberal Arts and Sciences, Imani has taken advantage of every opportunity on her path to discovery—leading her to some amazing places.
While studying abroad in China, Imani interned with Loving the Crowd—a marketing consulting firm that helps innovators gain media attention and capital. She developed and distributed surveys to target markets, analyzed data from survey and focus groups and assisted with copywriting for crowdfunding projects. Since then, she’s interned at Pennsylvania State Representative Jordan Harris’ office, Customer 1st Marketing and Fox 29 Philadelphia.
“I have always been the kind of person who has enjoyed learning and soaking up all that an opportunity provides for me,” she says. “It was through these internship experiences that I began to realize what my path in life would be, and I definitely see that as rewarding.”
A strong liberal arts education is the foundation of the Villanova education, and students are encouraged to complement their specified course of study and expand their intellectual horizons through numerous minoring programs. Imani minors in Africana Studies and Communication—which she found particularly applicable in her internship experiences.
“My experiences in African American Rhetoric, Multicultural Leadership Dialogue and IGR Race have prepared me the most for my internships,” she says of the classes she took with Teresa A. Nance, PhD, Communications professor and associate vice provost for Diversity and Inclusion. “Dr. Nance has been a vital component of my learning experience, as she taught me effective ways to understand and apply my knowledge.”
Not only did each internship experience guide Imani on her path to discovery, but it also gave her the hands-on learning necessary to set her up for success.
“With each experience, I was able to better understand my interests and these helped me figure out my next step,” Imani says.