A CNBC article entitled “Why Johnny can’t write, and why employers are mad” cites employers who say they can’t find qualified candidates for their jobs, and adds that often the problem is applicants’ “inadequate communication skills”: “In survey after survey, employers are complaining about job candidates’ inability to speak and write clearly.”
The article quotes William Ellet, who teaches writing at Brandeis International Business School and previously taught writing at Harvard Business School, about the importance of writing to companies: “Recruiters and companies are saying, ‘Send us a writing sample, and if you don’t meet our standards for communication, we are not hiring you.’”
It also refers to a previous article (“Jobs skills gap: The basics become a problem”) which described a telephone survey of 500 top executives. Of those surveyed, 92 percent said there was a “gap” in the skills of the American workforce, and nearly half of those pointed to a gap in “communication, critical thinking, creativity and collaboration.”
Or, From Moby-Dick to Dogfish . . .
Sam Calagione, the founder of the Dogfish Head Craft Brewery and winner of a prestigious James Beard award in 2017 (for “Outstanding Wine, Spirits, or Beer Professional”), was an English major and M.A. student (Muhlenberg and Columbia) who connects his literary studies to the business world’s need to tell stories. This “rock star of the beer world” (Vanity Fair), who told the Philadelphia Inquirer that if he weren’t a brewer he would be an English teacher, said, “Look at any successful entrepreneur, and you realize that branding is storytelling.” Similarly, while telling The Atlantic that he also might have become a writer of fiction, he explained, “there is no greater example of a work of fiction than a business plan. As an entrepreneur you write it, then you spend your life trying to turn it into a work of non-fiction.” And, as he put it to Vanity Fair, having an English degree has helped him communicate with his customers: “I think it’s a lot easier to have conversations about beer as a liquid art” than about making beer as a “scientific process”: “If you can make the liquid as enticing as the story, that’s the formula for success.”
Bracken Darrell, the CEO of Logitech, tells Business Insider he loves hiring English majors: "The older I get, the more I realize the power of words and the power of words in making you think . . . the best CEOs and leaders are extremely good writers and have this ability to articulate and verbalize what they're thinking."
Moreover, Darrell (who also recommends supplementing a liberal arts education) describes "a thoughtfulness about culture that isn't emphasized in majors outside literature and the arts. This understanding of people will affect how you connect to others, which plays a role in your influence and leadership skills."
Last week Bruna Martinuzzi, founder of Clarion Enterprises and author of two business books, posted an article entitled “Why English Majors are the Hot New Hires.”
She notes that “Recently, some high-profile businesspeople came out in favor of hiring English majors,” explaining that employers “are looking to hire English majors because these applicants bring a set of skills that businesses need.” She lists five areas:
Martinuzzi also suggests that English majors can get an additional competitive advantage by combining an English major with courses in other areas.
Steve Strauss, a business expert, begins “Why I Hire English Majors” (Huffington Post, June 2013) by saying “I love English majors. I love how smart they are. I love their intellectual curiosity. And I love their bold choice for a major. Most of all, I love to hire them.”
He lists several reasons:
Sheryl I. Fontaine and Stephen J. Mexal reported on a survey of alumni who had been English majors at California State University, Fullerton in “The Starbucks Myth: Measuring the Work of the English Major” (ADE Bulletin, 2012; login required). They found not only a low unemployment rate, but also that these former majors had a high degree of satisfaction in their work and that they often use what they learned as English majors: “The vast majority…saw a high degree of crossover between the skills they cultivated as an English major and the skills they now deemed important to professional success.”
Besides what you’d expect—such as the value of writing and of analytic reading—these alumni referred to other skills that were very important to their professions and that they reported developing to a great extent as English majors:
The alumni also found their work to be “meaningful and remunerative” Here are the (rounded) figures for alumni being very satisfied or satisfied with various elements of their work: 84% with the “substantive content of [their] work,” 84% with the “overall direction of [their] career,” 66% with their “current salary.” “Most, nearly 74%, felt that their English degree had been ‘extremely important’…or ‘very important’…in their professional lives. Given the chance to do it all again, an overwhelming majority of respondents (96.8%) said they would recommend the English major to others, and less than one percent (0.65%) said they would recommend instead a ‘more practical’ major, like business.”
Finally, “business was the most commonly reported major from which students changed to become English majors. Yet despite choosing English as an apparent escape from business, many of our alumni ended up working in business in one form or another. Perhaps their inclination toward business was not redirected away from a major in business so much as it was rerouted through a major in English. As one alumnus explained, ‘Developing more cultural literacy [as an English major] in many areas has been so important. It has helped me to understand the world around me, the times we live in, and to appreciate the richness of life.’”
In “How to Avoid a Bonfire of the Humanities” (The Wall Street Journal, October 2012; login required), Michael S. Malone tells what happened when he invited his friend Santosh Jayaram to talk to his students. Jayaram, Malone writes, “is the quintessential Silicon Valley high-tech entrepreneur: tech-savvy, empirical, ferociously competitive, and a veteran of Google, Twitter and a new start-up, Dabble.” So Malone was worried that Jayaram might discourage students in an English class. But, as Malone recounts, “Santosh said, ‘Are you kidding? English majors are exactly the people I'm looking for.’”
Malone describes Jayaram’s reasoning: “Twenty years ago, if you wanted to start a company, you spent a month or so figuring out the product you wanted to build, then devoted the next 10 or 12 months to developing the prototype, tooling up and getting into full production.” But “Most products now are virtual, such as iPhone apps,” and lots of people anywhere in the world can construct them. The most important thing happens before you built the app, because you need to find investors and partners, explain to them and to coders what you want to build, and think about marketing your product—“and you have to do all of that without an actual product. ‘And how do you do that?’ Santosh said. ‘You tell stories.’ Stories, he said, about your product and how it will be used that are so vivid that your potential stakeholders imagine it already exists and is already part of their daily lives. Almost anything you can imagine you can now build, said Santosh, so the battleground in business has shifted from engineering, which everybody can do, to storytelling, for which many fewer people have real talent. ‘That's why I want to meet your English majors,’ he said.”
Malone concludes: “Asked once what made his company special, Steve Jobs replied: ‘It’s in Apple’s DNA that technology alone is not enough—it’s technology married with liberal arts, married with the humanities, that yields us the result that makes our heart sing.’”
A 2012 Wall Street Journal article entitled “Wealth or Waste? Rethinking The Value of a Business Major” describes the importance of a liberal arts background and the kinds of things that English majors learn. Corporations want to hire students who have developed “critical thinking and problem-solving skills through long essays, in-class debates and other hallmarks of liberal-arts courses”: “Companies say they need flexible thinkers with innovative ideas and a broad knowledge base derived from exposure to multiple disciplines. . . . companies in consulting, technology and even finance say they're looking for candidates with a broader academic background.”
Recruiters, the article also notes, “have been seeking well-rounded candidates from other disciplines, such as English, economics and engineering.”
In a post for the Harvard Business Review, Tony Golsby-Smith. founder and CEO of Second Road, a business design and transformation firm, addresses “business leaders around the world” who have told him they need “innovative thinkers,” telling them they need “people with the right backgrounds”—those from the humanities who, say, “study Shakespeare's poetry, or Cezanne's paintings.” Such people "have learned to play with big concepts, and to apply new ways of thinking to difficult problems that can't be analyzed in conventional ways”; they can help businesses in a number of ways, including these:
When the dean of the Wharton School of business at Penn, Thomas Robertson, was asked by The Wall Street Journal who pushed Wharton to strengthen its training in presentations and writing skills, he singled out what English majors learn: "probably most importantly, our business community and our recruiters are saying that [they] want students who can read and write.... Maybe Powerpoint and writing in bullet style has led to deterioration of the ability to write reports."